In 2007, the NFL launched a new initiative designed to tackle childhood obesity and encourage today's youth to live healthier lives. Through the PLAY 60 platform, we are asking students across the nation to be active at least 60 minutes each day.
NFL Play 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations - Action for Healthy Kids, Ad Council, American Heart Association, National Dairy Council, Nickelodeon, United Way, and the U.S. Department of Health and Human Services. In additional to national PSAs and online programs, Play 60 will also be implemented locally, as part of the NFL's in-school, after-school and team-based programs.
Locally, the Indianapolis Colts are implementing a variety of PLAY 60 programming designed to confront the issue of childhood obesity in Indiana. Additional information on each of these programs and initiatives is provided below.
PLAY 60 Super School Contest
| Big Blue Football Camps
The Colts Youth Football department will conduct Big Blue Football Camps at several elementary schools throughout the year. To find out how your school can request a free Big Blue Football Camp, click here.
|Colts Fitness Camps
The Colts will host several fitness camps at middle schools throughout Central Indiana during the winter months. To find out how your school can request a Colts Fitness Camp, click here. Presented by IU Health
| Fuel Up to PLAY 60, Presented by Blue
The Indianapolis Colts mascot, Blue, is teaming up with IU Health and the Dairy & Nutrition Council of Indiana to offer a FREE 35-minute in-school program about the importance of healthy eating and physical activity to our Indiana school students (grades 4-8).
During this in-school convocation, Blue and emcee, Janelle, will be joined via satellite calls from Indianapolis Colts cheerleaders and players. Each representative will express the importance of having a healthy and balanced diet, as well as being physically active 60 minutes a day. Bright visuals, games, and audience participation will make this program fun and exciting. Click here to learn more and find out how to request this program at your school!
NFLRush.com is an online resource for youth that provides tips on how to stay fit, register for great prizes and meet other kids. Click here to visit NFLRush.com
|PLAY 60 Challenge
The "PLAY 60 Challenge" is a six week program that asks youth and families to be active at least 60 minutes each day. In partnership with the American Heart Association and the Y of Greater Indianapolis, the 2014 PLAY 60 Challenge will celebrate its launch on Tuesday, October 21. The winning student and winning teacher will be recognized at the Colts vs. Washington Redskins game on November 30. The winning school will receive a special visit from Colts Cheerleaders in the Spring of 2015. Sponsored by McDonald's, sponsored in part by IU Health. Click here to register.
|PLAY 60 Fitness Grants
The Colts will offer individual grants up to $2,000 each to non-profit organization planning a health and/or fitness event/program in their community as a part of the NFL PLAY 60 initiative.
For a sixth year, the Indianapolis Colts hosted their annual Playground Build to create a fun and safe playspace for hundreds of Indianapolis children. The 2013 playground build project took place at IPS #93 George H. Fisher Elementary and was made possible through the Colts, Sinclair Recreation, Rebuilding Together, Lucas Oil Products, Ingredion and Indiana Farm Bureau Insurance.
|Colts PLAY 60 Zone
In an effort to promote the PLAY 60 message, battle childhood obesity, and provide a fun activity for youth, the Indianapolis Colts offer their PLAY 60 Zone to serve as a special activity at local community events. Presented by IU Health
|PLAY 60 App
Developed in conjunction with the American Heart Assocation, the NFL Play 60 App turns your smartphone into a Wii. When you run, jump and turn, your actions are mirrored by your character inside the game, moving over and around obstacles and gathering coins, which can be used to buy NFL team gear. Download the app for free here.